Indylocal conducts two types of website marketing campaigns Paid Listings and Organic Listings.
Pay Listings
are listings search engines sell to advertisers. Here area few good examples of paid inclusion programs AdWords, Overutre, or MSN Ad Center.
Organic Listings
are listings that search engines do not sell. Instead, sites appear solely because a search engine has deemed it editorially important for them to be included, regardless of payment.
Organic Resluts vs. Paid Listings.
A search for "used car," when shown a result page from the user's favorite search engine, organic results were deemed more relevant by 60.5 percent, versus 39.5 percent favoring paid listings, across all search engines.
Looking more closely at the preferences of users of particular engines, however, and a dramatic divergence in opinion appears. Google users especially said they liked organic listings better, with 72 percent favoring them, with 28% preferring sponsored listings. ( Search Engine Watch 05/04)
IndyLocal.com will help you achieve greater visibility and increase the number of “visitors” to your website that generate revenue. Call us now at 317-222-1955 for a free consultation. (valid through 9/15)